With over 15 years of experience as a UX designer and art/creative director, I have played a key role in designing seamless websites and applications for a diverse range of clients. At BORN Design, I led design initiatives, overseeing the delivery of high-quality products and driving the creation of crucial UX assets, including research findings, personas, user journeys, flows, wireframes, and prototypes. Working closely with multidisciplinary teams, I’ve ensured the integration of design across various platforms, delivering a cohesive user experience across digital landscapes.
Whether focusing on fintech, e-commerce, or cultural projects, I’ve consistently been at the forefront of guiding and executing the development of impactful websites and applications. I’m particularly fascinated by methods that leverage psychology and design principles to enhance user experiences. In this ever-evolving field, I see endless opportunities for improvement and innovation, and I am excited to continue pushing boundaries and fostering positive change.