With over 15 years of experience as a UX designer and art/creative director, I have been instrumental in crafting seamless websites and applications for diverse clients. At BORN Design, I led design initiatives, overseeing the delivery of products and driving the creation of essential UX assets such as research findings, personas, user journeys, flows, wireframes, and prototypes. Collaborating closely with multidisciplinary teams, I've integrated design seamlessly into various platforms, ensuring a cohesive user experience across digital landscapes.
Whether working on fintech, e-commerce, or cultural projects, I've played a pivotal role in guiding and executing the development of impactful websites and applications. I'm particularly intrigued by methods that leverage psychology and design principles to optimize user experiences. In this dynamic field, I believe there's always room for improvement and innovation, and I'm eager to continue pushing boundaries and driving positive change.