Journey into FinTech
Innovative FinTech Solutions for Seamless Financial Operations
Zwebb transitioned from a website producer to a generator of cutting-edge FinTech projects, revolutionizing financial systems for crowd financing and factoring. With a commitment to eliminating intermediaries and minimizing time wastage, Zwebb embarked on creating a new website to showcase its evolved focus and offerings.
Target Audience
The target audience comprised top decision-makers in the finance industry seeking comprehensive and user-friendly platforms for launching FinTech businesses.
My Role
Invited by Zwebb due to our successful collaboration on previous projects, I was tasked with providing a fresh identity and designing the website. Working closely with the company's top management, my role involved translating the company's vision into a stable website version.
Approach
The design process was driven by the goal of simplicity and clarity. We opted for a dark blue background complemented by light blue illustrations to maintain coherence with the brand identity. Each page was meticulously crafted to be scrollable, featuring easily readable text and concise content to ensure visitors could grasp the essence of Zwebb's offerings within minutes.
Outcomes
The redesigned website significantly boosted traffic and engagement, reflecting the company's shift towards FinTech. This transformation led to an impressive 80% increase in project engagements. Moreover, search engine optimization efforts positioned Zwebb at the forefront for key FinTech-related terms, attracting a global clientele spanning Africa, Asia, and the Middle East.
Lessons Learned
The project underscored the importance of adapting to evolving market demands and leveraging digital platforms effectively. By aligning our design with user needs and optimizing for search engine visibility, we successfully positioned Zwebb as a leader in the FinTech space, driving growth and expansion across diverse markets.